Building your Employer Brand Online

Amy Jo Martin, an American author and CEO of Digital Royalty, once said, ”Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.” Branding is very important if a company wishes to progress and to attract professionals who will elevate the company even further. How, then, should a company go about improving its online personal brand?

There are “4 Cs of Content Marketing” that must be considered in order to develop an online personal brand. The first consideration is CONSUMPTION. You have to first test the waters and make yourself aware of the things that are “hot” in the internet. Seek the trends or the people who are movers in the current state of affairs and use those developments for your advantage. Determine the internet contents that are likeable, and even unlikeable, to you so that you may know what approach you can use in order to make an impact when you have entered the worldwide market. When you have already explored the CONSUMPTION aspect of marketing your personal brand, the next consideration is CURATION. Content curation is defined as the process of gathering, organization, and eventual presentation of the data related to the topics that you have determined would be interesting to your audience or contacts. This is also the point where you will decide on and utilize the social media tools at your disposal. An ideal setup is for you to have your own website where you can highlight yourself, your company, and your activities. This website will be where your topic presentations and data can come from. Having your link marketed will be your first step in establishing an online presence. If you’re still in the process of having your own domain, use and be active in the social media. Facebook, tumbler, Instagram, Twitter, Pinterest, and other social media must be utilized to the fullest. See to it that you share and share information and topics that are related to the topics that you are interested in daily and constantly. Soon enough, people will start to notice and like your posts. After that, people will eventually remember your name or brand and will then follow you. It will not be surprising that people will begin to add you up in their contact lists. When you have marketed your name and brand enough by sharing others’ posts and information, you can then transition to the next stage which is CREATION. Under the CREATION stage, you are now given the chance to create your own content to share to others instead of just re-sharing or re-tweeting other people’s data. This is the stage where you are now given the chance to highlight and to fully express yourself, your brand, and your company. At this phase, you have enough followers or supporters that will recognize you and will pay attention to the information that you are sending and sharing. You may now share contents using videos, blog posts, articles, status updates, and images that will further promote the ideas and contents that you are trying to convey. The last stage would be CONNECTION where you will need to assess and evaluate the impact that you are having on your audience’s lives. If needed be, you may trim down or just classify your followers into market categories so that you may concentrate the information that you make in the correct pool of audience. You may now actively connect with your followers in general or according to the market category so that you may now evaluate the impact that you are making in their lives.